Essential Guide to Marketing Planning

Type

Book

Authors

Marian Burk Wood

ISBN 10

027371323X

ISBN 13

9780273713234

Tags

Marketing

Description

Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan. - from Amzon

Number of Copies